The annual Jerusalem Dance Week hosts a globally renowned dance competition that beckons dancers worldwide to participate and encourages spectators to attend and witness the performances.

The design ethos of this event draws inspiration from the very essence of dance itself: replication, repetition, movement, and dynamism. Leveraging the Xerox photocopier played a pivotal role in visually emulating the essence of movement inherent in dance. By utilizing this technology, the kinetic energy of dance was artistically transposed onto typography, seamlessly intertwining the realms of design and dance, creating a compelling visual narrative.